The Magazine behind NZ’s Export Drive
In February Exporter editor Glenn Baker travelled to Frankfurt, Germany, to attend Ambiente, the international trade fair for consumer goods, and caught up with some Kiwis doing business there. Ambiente, with its 4,811 exhibitors...
Bigger ships, congested ports, the need for greater collaboration and smarter planning – there’s a lot to keep importers, exporters and shipping firms on their toes in 2015. It would appear that, right around...
Lee Bagshaw wants to assist early-stage and established Kiwi tech businesses raise capital and explore partnership and M&A opportunities in Southeast Asia. He explains why there’s never been a better time to do it. With his...
Leading New Zealand exporters share seven secrets to distributor success in offshore markets. Seasoned exporters know that finding the right in-market partner is a critical – if not the critical – ingredient in export...
Heading to Asia to promote your F&B products to potential buyers? Nada Young shares advice on how to get better results from your next market visit. With one of Asia’s biggest food and beverage expos,...
By Stephanie Melbourne. New phone scanning technologies could add a new angle to Country of Origin labelling, which traditionally in New Zealand has been a voluntary practice for the food industry to use as...
By Glenn Baker. Most Kiwi men will be familiar with the classic Rodd & Gunn menswear brand – with its distinctive English Pointer gun dog trademark – and warm, inviting masculine-style store environments steeped...
By Sue Ironside and Joseph Bracewell. It’s taken a while, but New Zealand may finally be enacting its legislation for Geographic Indications (“GIs”) for wine and spirits. On 31 March, Ministers Tim Groser and...
In 2014, we saw a large number of brands experimenting with and adopting flexible packaging to market their goods. Flexible packaging has an association – one that isn’t necessarily deserved, as we’ll see later...
Many overseas consumers are unaware their food originates in New Zealand, undermining attempts to promote our “clean and green” and premium brand image, a new study finds. It shows there are significant opportunities for...
