A new world of beauty — Exporter Magazine
The second week of November in Hong Kong is a busy time for the beauty industry. Since 2011 it has been the venue for two events: the Asian edition of the Sustainable Cosmetics Summit,...
Exporter Magazine New Zealand Blog
Channels into China — Exporter Magazine
For food and beverage exporters to China there are two significant events that occur in the mainland every November. One uses a modern digital platform to reach consumers and the other adopts a much...
Strawberry cocktails forever — Exporter Magazine
Ask anyone who lives in or near Waitoki, north of Auckland, where the best strawberries in New Zealand come from, and they’ll undoubtedly direct you to the township’s small Passionberry Fields retail store. One...
Getting Europe sorted — Exporter Magazine
If you’re British you’d be forgiven for thinking BBC Technologies has something to do with that age-old broadcasting institution. There’re probably not many Kiwis who know that the letters BBC actually stand for Blue...
Asia reality check — Exporter Magazine
If Asia is on your rader this year, then it’s important your approach to the region begins with understanding the norms of doing business in each market before you commit resources to entry. It...
Protecting our reputation — Exporter Magazine
By Rod MacKenzie. Make no mistake about it. New Zealand’s reputation as a source of safe food is heavily under threat in mainland China. It won’t take much to scupper it altogether. This isn’t...
The Big OE for Business: When is the right time to open a London office? — Exporter Magazine
By Adrian Falvey. Many business owners, at a certain point in their growth, become concerned about the limitation of their company’s potential imposed by the small domestic market. While some will try remote-working for...
IP enforcement in China — Exporter Magazine
By Angela Searle. The recent establishment of three specialised Intellectual Property courts in China means New Zealand companies now have enforceable protection of IP, making investment into this market more attractive. China is...
Stop selling the Kiwi dream, let IP seal the deal — Exporter Magazine
By Ceri Wells. Let’s face it, traditionally nobody really ‘got’ IP. They either thought of it as a tool to suppress the competition, or to protect a brand or idea. Still, not enough businesses...
Sustainable textile company represents NZ at World Expo — Exporter Magazine
“Transforming industrial and agricultural waste into beautiful fabrics” is the mantra of New Zealand company The Formary. Back in 2010, they made global headlines when they collaborated with Starbucks and developed WoJo®, an award-winning...
