Topic “social media” — Exporter Magazine

Australians’ love affair with Facebook and Twitter has not translated into a love of the brands active on those sites with only 18 per cent of people rating social media as a reliable place for company information, according to The Age. GOOGLE is making a $US100 million ($96.5 million) bid to win a bigger share of the fast-growing internet TV market, with more than 100 new channels to be rolled out via its subsidiary YouTube, starting this month, according to the Sydney Morning Herald. Paul Borrud, Facebook’s regional vice-president of Australia and New Zealand, said the take-up of Facebook on mobile phones and devices was one reason for the growth, which he said was showing no sign of slowing. A recent survey published by Facebakers, a site that provides information on Facebook statistics and applications, revealed that 36% of the UAE’s population is registered on Facebook, making it the leader in the Middle East and North Africa (Mena) region, followed by Qatar with 29% penetration.