Topic “Other Articles” — Exporter Magazine

Maori Trustee Jamie Tuuta has announced the launch of a new Award for Maori Excellence in Exporting.

To be run for the first time next year, He kai kei aku ringa will recognise the importance of maximising opportunities.

Surprisingly, many companies do not have a coherent IP strategy. A strategic IP plan can help an export firm unlock the true value of its assets and protect both brand and products in offshore markets. By Yoke Har Lee.

Paul Hemsley is questioning advice that Fonterra should have issued an initial cautionary recall back in March this year.

Exporters are once again being warned not to wait for New Zealand to conclude an FTA with India. 

A series of speakers at a recent ANZ India Insights event in Auckland urged Kiwi businesses to get involved with the fast-growing Indian market as competitors from other countries are not holding back.

The Fonterra scandal has highlighted the need for exporters to review their crisis management plans. Simulating a product recall is a good way to assess whether current protocols and procedures are likely to be effective, says Brendan Gray, a Professor of Marketing at the University of Otago.

ICEHOUSE market validation executive Mark MacLeod-Smith recently returned from a research trip to the US with more valuable insights on how to successfully launch to market.

In this complex world of international trade, maintaining the optimum capital structure and choosing the best trade financing options is vital for export success. Exporter presents an export finance update.