Topic “organic food” — Exporter Magazine

Consumers may consider organic cookies, yogurt and potato chips to be tastier, healthier and lower in calories because they carry an organic label, according to FoodNavigator-USA.com. A UK consumer study has uncovered serious misunderstandings about what ‘organic’ food is, with one in four people admitting confusion and one in five believing organic food is lower in fat, according to FoodNavigator.com. The New Zealand Organic Report – commissioned by OANZ and prepared by the University of Otago – shows the total value of New Zealand’s domestic market for organic products has increased to $315 million, with an additional $170 million contributed by organic exports According to UK’s Organic Trade Board (OTB) findings, 83% of Britons buy organic food, dispelling the common belief that organic food is confined to the minority. Although organic food and drink overall are estimated to account for only around 2% of the value of the total grocery market, organic baby and toddler foods have achieved a leading 45% share of the total branded baby foods market, the survey says.