Topic “Kraft” — Exporter Magazine
The report, cited Euromonitor International analyst Brian Morgan saying that Nestlé’s global value share within instant coffee was 51% in 2010. “Its dominance here is and will remain secure for some time to come,” he said. Major food manufacturers including giants like Sara Lee, Kraft, and ConAgra have been raising prices as commodity costs have soared in recent months – but if a company can provide cheaper alternative ingredients that offer additional benefits, now could be the time to attract new business, the report said. 
