Topic “Glenn Baker” — Exporter Magazine

Sistema Plastics is successful on so many levels – not least of which the controlled way it goes about conquering export markets. And it takes great pride in maintaining its world-class manufacturing base on these shores. Co-founder and marketing director Allin Russell shares some valuable export lessons. Allin Russell greets me in the reception area of Sistema Plastics modern Penrose factory and ushers me into a display room of his company’s products.

So you have a product or service you think the world will buy? But you’re a bit in the dark as to how, or where to get started? Best you step back and identify your market first. Better still, read this guide and see what else you should be doing first – if, indeed, you’re ready at all. T ake a deep breath. This could be an information overload.

The New Zealand School of Export is celebrating five years of operation, which prompted Exporter magazine to catch up with the School’s director and founder Romuald Rudzki. E: The five year milestone is a good opportunity to look back and reflect. What, for you, have been the standout moments from those years? 

New Zealand food and beverage manufacturers can now utilise the FoodBowl – a purpose-built, state-of-the-art plant designed for short-run, pilot scale processing of products for in-market testing. For exporters, it could be just what they need to extend their reach to new markets.