Topic “Featured News” — Exporter Magazine

Exhibitors are given a special tag which they can attach to their product. A web portal is also created whereby the exhibitors must upload information in advance. Potential buyers get given their badges which they can scan information about the products they are interested in. According to the central bank’s latest report on the international financial market in 2010, banks made more than 500 billion yuan of cross-border RMB trade settlement in 2010, accounting for 2% of China’s total foreign trade value that year and about 48 times the amount in 2009. “Nansha is able to offer competitive terminal handling costs on top of high service levels,” said Maersk’s south China chief Soren Karas, adding that trucking an FEU to the Shekou, Chiwan or Yantian terminals on the eastern side of the Pearl in Shenzhen would be US$160 higher from Zhongshan than if the cargo went to Nansha. The website MyExtraGum.com was launched, said the company, to allow consumers to choose from a range of templates, themes, patterns, colours and fonts for a packet of Wrigley Extra gum. In terms of marketing, the paper said differentiation is key to ensuring the brand stands out. Brand differentiation means the packaging allows the product to outshine its rivals to make “a brand more valuable than the competition in the eyes of the target consumer”. Speakers from natural health science company Manuka Health New Zealand Ltd said the company’s development had the potential to be “a 10-times multiplier” in what could be earned from each kilogram of Manuka honey. The report, quoting North American Metal Packaging Alliance’s (NAMPA) chairman Dr John Rost, said the only way to ensure public confidence in new materials was through the lengthy route of testing and research followed by regulatory approval. He urged that any legislative deadlines must take this into account. Toyota closed 12 plants, a spokeswoman said. Its profit will be cut by ¥6 billion ($AUD73 million or NZD$99.6 million) for each day of lost operations. Nissan and Honda could each lose ¥2 billion a day after closing plants, Goldman Sachs estimates. Sony and Toshiba have also shut plants.