Topic “European market Articles” — Exporter Magazine

You may think branding isn’t nearly as vital as reputation. But think about it from the perspective of global connectedness says Neil Gaught and you’ll understand. 

Never under-estimating the importance of word of mouth is the firm belief of a New Zealand businessman. The Reese Group of Companies was displaying a piece of equipment at a trade show in France five years ago when a farmer from Corsica took an interest in a seed drill. 

Stephen Fennell sums up the ‘hows’ of establishing a business presence in the UK and reviews the prevailing taxation issues.

As an international trade fair location, Germany’s Frankfurt is outstanding. It is home to a variety of highly regarded exhibitions, such as Ambiente, Tendence, Paperworld, Christmasworld, Heimtextil, the IAA International Motor Show, Frankfurt Book Fair, and many more. Doris Evans reports.