Topic “consumer pressure” — Exporter Magazine
The PepsiCo-owned company rolled out the eco-crisp bag in April 2009 but was inundated with protests that the polylactic acid (PLA) material was too noisy. In October 22010, the US-based snack-maker succumbed to consumer pressure and reverted to the original non-biodegradable material for five of its six SunChips brand bags. 
