Topic “Asian market Articles” — Exporter Magazine

Greg Reynolds explains the role that ‘Engrish’, or basic English, has to play when getting your message across in Asian markets – particularly Myanmar, Vietnam and Thailand. Is your message getting lost in translation?

Leading exporter Tony Nowell is urging New Zealand businesses to pay close attention to their supply chain integrity following Fonterra’s discovery of potentially lethal bacteria in a batch of whey protein concentrate.

Nowell, who is New Zealand’s representative on the Asia-Pacific Economic Cooperation (APEC) Policy Partnership for Food Security, says exporters should do everything they can to track and understand each point along their product’s supply chain.

Working together in-market, splitting costs and sharing facilities could be a natural outcome for Kiwi exporters looking to take advantage of the government’s newly-launched ASEAN strategy. “New Zealand’s ASEAN partnership: One pathway to ten nations” sets out a combined government/private sector plan to boost our country’s relationship with the ASEAN countries.

For those exporters who play it right, there are huge rewards from hunting in a pack.
Ruth Le Pla joined a recent trade mission to Indonesia to find out first-hand how to make the most of combining forces in international markets.

With many of the world’s biggest wine producers beating on China’s door, it’s taking a concerted effort and some smart thinking by NZTE and New Zealand Winegrowers to engage Chinese wine drinkers.

Dairy farms owner and milk products manufacturer, Synlait Milk Ltd based in Rakaia, inland from Christchurch, has won the supreme award at the HSBC NZCTA China Business Awards 2013 – announced at a special event at Auckland’s Langham Hotel.

In March 2013, Zespri Management Consulting Corporation was found guilty by a Shanghai court of “smuggling” due to under-declaration of the dutiable value of kiwifruit. Sanctions imposed included an assessment of underpaid duties, financial penalty, confiscation of “illegal gains” and imprisonment for the relevant persons involved.

Many say that China is a relationship-based economy, with contracts not being worth the time it takes to create them. Exporter asked Nestor Gounaris of Shanghai-based advisory firm China Solutions, for his view on if, and how, contracts matter.

Is it worth getting IP rights in China? Ceri Wells tracks the change of thinking towards intellectual property that’s rapidly taking hold in the world’s second largest economy.