Topic “Asian market Articles” — Exporter Magazine

Lee Bagshaw wants to assist early-stage and established Kiwi tech businesses raise capital and explore partnership and M&A opportunities in Southeast Asia. He explains why there’s never been a better time to do it. 

You may think your product sales in China rely mainly on distributors. Or perhaps you haven’t launched any marketing activities in China yet. Why would you need to think about a Chinese name? A Chinese name is a must if you want to do better business in China. Fay Nie offers tips about the ‘why and how’ of using a Chinese brand name. 

The recent establishment of three specialised Intellectual Property courts in China means New Zealand companies now have enforceable protection of IP.

New Zealand’s reputation as a source of safe food is heavily under threat in mainland China. This isn’t a fault with the quality of the food we send to China, says Rod MacKenzie. It’s the mismanagement of the communication that accompanies our exports that’s causing us far greater problems than are necessary.

Is Asia on your radar in 2015? Cameron Gordon offers a useful four-step checklist to ensure you enter the market with your eyes wide open.

Rod MacKenzie reveals the true complexity of designing a coherent channel strategy into China through two very different selling platforms. 

The Asian market for natural and organic cosmetics is growing by ten to 15 percent per year. Leigh Kite believes its high time Kiwi producers got a slice of the action. 

In 2013 she planned to build a luxury hotel in Dunedin. Today Jing Song is attracting Chinese buyers to premium New Zealand wine and food and forging business links between both countries.