The Magazine behind NZ’s Export Drive
Lynn Kirkland’s personal mission to help her family became a thriving business that now sees her chemical-free herbal products exported to Australia, Japan and China. The business that began with a half-acre of land,...
2013 was an extremely positive year for exporter company oob; but fast growth comes with its own unique set of challenges. Co-owner Robert Auton shares the gains and some pains.In 2002 Robert and Shannon...
There’s loads of money, squillions of consumers, but culture is key to doing business in Asia, says Singaporean adoptee Hugh Mason.On the screen are three pictures: a cow, some grass and a chicken. Which...
The first of two thought pieces by Rod MacKenzie, former regional director, Greater China, New Zealand Trade & Enterprise. The world is slowly sinking under the sheer volume of information about consumers in China....
The second of two thought pieces by Rod MacKenzie, former regional director, Greater China, New Zealand Trade & Enterprise. Across the street from a small outdoor café in the French concession area of downtown...
The finalists in the 2014 Air New Zealand Cargo ExportNZ Awards Auckland demonstrate that New Zealand is indeed a ‘land of milk and honey’. “Many Kiwis will be overawed at the world-class talent on...
Snapper Rock founder and CEO Liz Eglinton is urging other Kiwi companies to consider using trade shows as a way to grow their business in the US. Eglinton told delegates at the recent EPIC...
Direct trading between the Kiwi dollar and Chinese RMB is now a reality. So what’s the advice for our exporters? Exporters are being told to keep a close eye on options for direct trading...
The World Class New Zealand network is an excellent enabler of business connections in new markets. It’s not what you know, but who you know that counts. While the age-old adage may seem crude...
Engaging Singaporeans with your F&B brand requires a special three-pronged strategy, as Nada Young explains. There’s no doubt that New Zealand companies create great food and beverage products. We’ve got access to excellent raw...
