The Magazine behind NZ’s Export Drive
Exporter looks at how comprehensively the financial services industry supports New Zealand’s exporters. Trademark trolls in China are a serious threat to Kiwi exporters and importers, as Johnathan Chen explains. Looking to grow your...
Lucy Wildman and Fran (Francis) Frost’s line of merino clothes ‘for little monsters’ is catching on fast in the US. So why did they succeed, where other brands have failed? Kiwi flight drink company...
Delivering a top service for New Zealand’s export firms demands freight and logistics providers who value relationships, leading-edge technology, and possess insightful market knowledge. It’s a good thing they’re out there. Exporter looks at...
Delivering a top service for New Zealand’s export firms demands freight and logistics providers who value relationships, leading-edge technology, and possess insightful market knowledge. It’s a good thing they’re out there. Bigger ships, congested...
International exporters have woken up to the potential of the Middle East region, so what can Kiwi companies do to gain traction there? Beachheads advisors Mahmoud Haidar and Simon Crispe talk to Exporter…
You may think branding isn’t nearly as vital as reputation. But think about it from the perspective of global connectedness says Neil Gaught and you’ll understand. Never under-estimating the importance of word of mouth...
Ata Rangi is one of New Zealand’s most outstanding international wine brands, driven by a dedicated, passionate team. It’s an inspiring export story 34 years in the making. HorseNZ International is a unique export...
Myanmar (formerly Burma) is slowly emerging from its economic isolation, revealing a number of significant trade opportunities. But is it too soon for Kiwi companies to get involved? Greg Reynolds reports from Bangkok. Singapore...
Business success with China is to be celebrated at the New Zealand China Trade Association’s HSBC China Business Awards 2013 on May 30th. Entries are open to businesses that export to China, import from...
Greg Reynolds explains the role that ‘Engrish’, or basic English, has to play when getting your message across in Asian markets – particularly Myanmar, Vietnam and Thailand. Is your message getting lost in translation?...
