Marketing

NZ’s star peanut butter gets Tesco tick
Pic’s Peanut Butter is now on sale in Tesco stores in the United Kingdom in what is a real coup...
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After five extremely busy days, Ambiente, the world’s leading consumer goods trade fair held in Frankfurt, has closed its doors. 
Ambiente 2017 hosts more exhibitors and visitors
After five extremely busy days, Ambiente, the world’s leading consumer goods...
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Bollywood star to inspire more Indian visitors
Sidharth Malhotra, Tourism New Zealand’s hugely popular tourism ambassador to India is returning to New Zealand to experience more of his favourite country and people.
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Inspiring Kiwi businesses to turn innovation into gold
Businesses wanting to protect their products and be inspired by kiwi business success stories have the opportunity to learn from the best, through a series of new regional events.  
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Science and IP driving horticulture opportunities in Asia
Horticulture is enjoying a boom in international sales, with exports reaching $3.4 billion in the year to May 2016. With the fast-growing markets of Asia representing almost half that total, Kiwi companies have boosted their presence at th
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China success for New Zealand Milk Bar
Following three years of intense research, development and wide-spread anticipation, the New Zealand Milk Bar – China’s first NZ-owned, direct import milk shop - has officially opened its doors in China. 
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Marketing on a shoe-string
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From webinars to the world
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Gold is beautiful, bare arms are not
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Mastering Social media
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The world according to 3D Live
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Fairs not to be missed in 2011
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“That would be a little difficult” means “No” in Japan
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Big is not better at trade fairs
The biggest or best fairs may not be the right one for your products. Lots of preparation and groundwork prior to attending a fair help make a success of the trip, our writer says.
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Grooming tourists as brand ambassadors
 
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Exporter training for the antipodean
 
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Curse of “Hi, I’m from New Zealand”
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Clear goals, sharp focus can lift trade fair success
Don’t land last minute at a trade f
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Facebooking, tweeting as a way of life
Kiwi exporters who are not leveraging
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The passage to India
India can be a lucr
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