Kiwifruit NZ welcomes regulations review | Exporter Magazine

The regulator of the kiwifruit industry, Kiwifruit New Zealand (KNZ), has welcomed the review of the Kiwifruit Export Regulations 1999 and the release of a discussion document by the Ministry for Primary Industries (MPI).

KNZ believes the regulations have served the industry well for 16 years but the New Zealand industry and the international fruit market are very different today than they were in 1999.

With a new Chair and a new Chief Executive appointed late last year, KNZ has taken the opportunity to examine its processes and has been working with government and the industry to develop best practice that is transparent and accessible. Many of the changes suggested by the review are already under discussion; for example accountability and reporting, strategic planning, funding and cost recovery, and collaborative marketing.

Collaborative Marketing is a key component of the regulations, but volumes and applicants have remained relatively static over the past few years. This review is an opportunity to revitalise that process to ensure there is innovation and diversity in the international marketing of kiwifruit, new and emerging markets are developed, and there are increasing returns to New Zealand growers.

KNZ Chair Kristy McDonald QC says: 

“KNZ agrees with much of what the review has to say. 

“We have worked closely with the reviewers and MPI to ensure all aspects of the regulations have been covered, and we look forward to contributions and input from industry players so the regulations remain fit for purpose and reflect the needs of the industry today and into the future.

“Our role, as an independent entity, is to safeguard the interests of growers by ensuring Zespri works in their best interests and to ensure it meets its international trading obligations. That is what we will continue to do.”