Kea online community tops 500,000 — Exporter Magazine
Kea’s online community has reached the half a million milestone, showing strong support from New Zealand’s global community in joining Kea’s borderless nation.
Kea is a global network which aims to link Kiwi businesses with talented ex pats around the world and drive business back to New Zealand by making it the most globally connected nation in the world.
Kea Global CEO Craig Donaldson says an online community of 500,000 is a significant milestone for the organisation, whose connections and services are more in demand than ever.
“Our online community has increased more than ten-fold in the last two years,” Donaldson says. “It has helped us connect to more than a quarter of the estimated one million Kiwis living overseas and hundreds of thousands of friends of New Zealand.”
Donaldson says approximately 200,000 of the online community are based in the key market of China.
The major milestone caps of a hugely successful year for Kea which has included the launch of an app which allows Kiwi expats to locate fellow Kiwi expats, businesses and events near them wherever they are around the globe.
Donaldson says the online community milestone and the response to the app underline the importance of the Kea network for Kiwis both here and overseas.
“New Zealand has the highest proportion of highly skilled workers based offshore of any country in the OECD so it is critical to turn those expats into a strategic national asset.”
“The continued growth of the online community will be at the heart of that. The online community is a means to an end – fostering real connections through the Kea network that will help New Zealand’s economic growth.”
Kea’s achievements on that front have met with international plaudits in 2014 with The Economist highlighting Kea as a good model for diaspora engagement that Britain would do well to learn from.
The Government of Paraguay is a few steps ahead of Britain, already working closely with the Kea team to understand the Kiwi model with a view to emulating it.
The world’s mega brands are also realising the value of the Kea network, as reflected in this year’s partnership with Google to host Inspire Asia Pacific events in Tokyo, Singapore and Sydney.
