Exporter Magazine Sept/Oct 2012 Issue 25 — Exporter Magazine
COVER STORY
WORLDWIDE AND WEIGHTLESS
16,000 installs in 90 countries in less than 24 months and counting – Auckland-based Vend is rewriting the export record books with its cloud-based point-of-sale and inventory management software. Glenn Baker talks to CEO Vaughan Rowsell and head of marketing Nick Houldsworth about the journey so far.
FEATURES
CONNECTING AT A DIFFERENT LEVEL
There has been much talk of an export-led recovery. Fred Ohlsson believes that the large number of ethnic businesspeople in this country have a key role to play.
BORN SURVIVORSThe textile sector has much to contribute to New Zealand’s export drive. Dig just below the surface
and you’ll discover a number of firms achieving remarkable results with minimal backing. Wellington’s Hills Hats is one of them. Exporter highlights this ‘never-say-die’ industry.
AN EXPORTER’S GUIDE TO IP
Many Kiwi companies let themselves down when it comes to internationalising their knowledge. Yoke Har Lee looks at the IP issues to consider before entering overseas markets.
ARE YOU COVERED?Export cargo in transit needs special insurance cover. Mary MacKinven looks at what is and isn’t covered, the terminology, the horror stories, and other important issues.
COMMODITIES & CARBON: RISKS & OPPORTUNITIES
FAIRS & EVENTSMARKET WATCHVIEWPOINTMARKET INTELLIGENCE
IS THERE GOLD AT THE END OF THE MYANMAR RAINBOW?
INTO THE DRAGONS’ DEN
Singapore is a relatively small but potentially lucrative Southeast Asian market that deserves closer inspection. Cameron Gordon walks you through it.
FROM THE BEACHHEADS
In-market advisors answer questions about doing business in two of the world’s economic powerhouses: the US and China.
OPPORTUNITY KNOCKS IN INDIA
To shed some light on the Indian marketplace, Exporter talked to Subhas DeGamia, CEO of ANZ India.
A TASTE FOR AMERICAN PIE
Exporter reviews the latest initiatives by Gallagher in North America and talks to deputy CEO Steve Tucker about the market’s potential.
PROFILES
SIMPLE YET ELEGANT
In an overcrowded spirits marketplace, Broken Shed vodka stands out like a beacon. And if early indications are anything to go by, it’s another standout Kiwi export.
RIDING THE WAVE OF RENEWABLE ENERGY
Fledgling exporter Solar City is plugging into the global solar power revolution. Exporter backgrounds this Nelson-based business.
RISING TO THE CHALLENGE
Andrew Lilly of Katikati-based Stainless DownUnder shares his export journey with editor Glenn Baker.
SUCCESS THROUGH LISTENING
Bluelab Corporation’s turnover has quadrupled since 2004. Exporter discovered that the company’s success can be attributed to a very simple formula.
