Exporter magazine July/August 2012 Issue 24 — Exporter Magazine
WAKING BABY TIGERAs the cost of entering the China market rises, many foreign companies are now turning to Vietnam for its cheaper manufacturing base and burgeoning consumer demand. In our special report on Vietnam, we highlight the potential export opportunities for Kiwi firms in this fast- growing market.16 Looking beyond kimchiNovember’s Food Week Korea Expo is a chance for
Kiwi exporters to connect with this fast-growing market.
FUNDING TRADE, GETTING PAID
Funding trade deals and ensuring buyer payments are always a major concern for exporters. Yoke Har Lee reports on the latest trends in risk minimisation and other trade finance matters.
THE WEIGHING GAME
Why fly, when the cost to airfreight is so high compared to sea freight? It’s all about time to market, risk minimisation, and much more. Mary MacKinven reports.
BRAND NZ: WHY RISK DAMAGING IT?
John Hackett highlights the risk to ‘Brand New Zealand’ posed by the export of bulk New Zealand wine to China.
GIFT OR GAFFE?
Cathy Knight explains how to make sure your business travel gifts do not unwittingly cause offence.
FAIRS & EVENTS
MARKET WATCH
VIEWPOINT
MARKET INTELLIGENCE
A PACIFIC PERSPECTIVE
Trade with the Pacific Island nations currently totals NZ$1.5 billion, and new large scale projects, particularly in Papua New Guinea, represent even more opportunities for Kiwi companies. Glenn Baker reports.
HUMMING DOWN SOUTH
Pat English, New Zealand consul general in Guangzhou, describes the market opportunities that lie to the south of Shanghai.
MARCH TO A DIFFERENT DRUM
Bangkok-based Greg Reynolds reports on the economic strategies being driven within the ASEAN region and the lessons for Kiwi exporters.
FROM THE BEACHHEADS
In this issue in-market advisors answer questions on international advisory boards and doing business in Indonesia and Singapore.
EXPORTER PROFILES
RUNNING ON INSTINCT
The Collective is an export phenomenon – combining great product with the classic Kiwi ‘can do’ attitude has seen the brand quickly rise in popularity. It’s a compelling export story, and that’s no bull, as Exporter discovered when it spoke to director Angus Allan.
SERIOUSLY INTO EXPORT
Being based at the southern end of the South Island doesn’t deter Jane Stanton’s ambition of selling her quality chocolates to the world’s largest market.
Q&ADon Everitt, ex-GM global strategy at NZ King Salmon, talks to Exporter about the changing face of New Zealand aquaculture and what it takes for our seafood producers
to compete in world markets.
