The Magazine behind NZ’s Export Drive
Kiwi businesses need to get more savvy about doing business in China, or they’ll miss out, says Carrick Robinson. While New Zealand businesses are getting far more savvy about doing business in Asia, some...
International exporters have woken up to the potential of the Middle East region, so what can Kiwi companies do to gain traction there? Beachheads advisors Mahmoud Haidar and Simon Crispe talk to Exporter about the business environment,...
New Zealand’s export wine industry can be a fickle master at the best of times. It requires innovative thinking and real tenacity – qualities the owners of Toi Toi Wines have in spades. By...
Rick Thompson, lover of all things techie. Callum Cook, dedicated personal trainer. Put them together and what do you get? A successful online business management system making life easier for personal trainers worldwide. If...
In a relatively young industry still finding its feet, a Raglan-based drone manufacturer is already flying high worldwide. Exporter Today traces the remarkable progress of Linda Bulk and Rob Brouwer’s Aeronavics. Claire Hammon and...
Every day three million people worldwide use Atrax scales. So how did a tiny supplier of weighing equipment progress from its very first sale, to Auckland Airport, to become a dominant global player? Exporter...
Every day three million people worldwide use Atrax scales. So how did a tiny supplier of weighing equipment progress from its very first sale, to Auckland Airport, to become a dominant global player? Exporter...
The biggest or best fairs may not be the right one for your products. Lots of preparation and groundwork prior to attending a fair help make a success of the trip, our writer says....
Japanese consumers are finicky while the country’s distribution channels are highly complex. For those who can’t afford to set up direct presence, Japan is a market best tackled leveraging on the wisdom and network...
Photo: koelnmesse To succeed at trade fairs, Kiwi exporters need to be organised about where their efforts should be targeted. By Sangeeta Anand For most exporters, 2011 will be a busy year, with many...
