The Magazine behind NZ’s Export Drive
Looking beyond just protecting your turf and competitive edge, patents can be used proactively to build business opportunities and further growth. Peter Brown explains. With the New Zealand Government’s plans to treble the food and...
By John Hackett. Too often businesses ignore the valuable assets their organisation owns in terms of IP rights. In most cases, IP rights, such as patents, registered designs, trade marks, trade secrets, copyright etc,...
Photo: Peter McRae, CEO, Platinum Freight Management. The first New Zealand Free Trade Agreement (FTA) since 2011 is currently in process and looks to be ratified later this year. If so, Kiwi exporters can...
It’s not too much of a stretch to view the recent Children Baby Maternity Industry Expo (CBME) in Shanghai as a reflection of the challenges New Zealand exporters face in China – or to...
By Sarah Perry. SnapComms’ employee messaging software helps put important messages in front of employees, wherever they are, in a way that’s noticed and measurable – including pop-up alerts, scrolling news tickers, interactive newsletters,...
Rick Youmans’ stylish presentation cases have been steadily gaining traction in markets both here and overseas. But the road to export hasn’t exactly been an overnight journey. So you’re pitching a product or off...
For Incite’s Nada Young, flying from city to city across Asia to meet with F&B importers and distributors provides a unique perspective on local market activity and trade flows in the sector. Here’s her...
With a raft of new products, a new purpose-built manufacturing facility, and spectacular sales growth in local and export markets, Smartfoods is poised to enter its best business phase ever. Breakfast cereals are a...
WhosOnLocation is a cloud-based ‘people presence’ management solution making rapid in-roads into global markets. Exporter Today spoke to ‘operations sensei’ Victoria Armstrong about the company’s export journey. It was a fire drill evacuation around...
The first 1Above kiosk opened at Auckland Airport four-and-a-half years ago. Since then, the category-redefining Kiwi flight drink company has expanded rapidly across New Zealand and Australia. Now 1Above has broken into the US...
