The Magazine behind NZ’s Export Drive
Leading New Zealand exporters share seven secrets to distributor success in offshore markets. Seasoned exporters know that finding the right in-market partner is a critical – if not the critical – ingredient in export...
Heading to Asia to promote your F&B products to potential buyers? Nada Young shares advice on how to get better results from your next market visit. With one of Asia’s biggest food and beverage expos,...
By Stephanie Melbourne. New phone scanning technologies could add a new angle to Country of Origin labelling, which traditionally in New Zealand has been a voluntary practice for the food industry to use as...
By Glenn Baker. Most Kiwi men will be familiar with the classic Rodd & Gunn menswear brand – with its distinctive English Pointer gun dog trademark – and warm, inviting masculine-style store environments steeped...
By Sue Ironside and Joseph Bracewell. It’s taken a while, but New Zealand may finally be enacting its legislation for Geographic Indications (“GIs”) for wine and spirits. On 31 March, Ministers Tim Groser and...
In 2014, we saw a large number of brands experimenting with and adopting flexible packaging to market their goods. Flexible packaging has an association – one that isn’t necessarily deserved, as we’ll see later...
Many overseas consumers are unaware their food originates in New Zealand, undermining attempts to promote our “clean and green” and premium brand image, a new study finds. It shows there are significant opportunities for...
More than 20,000 customers, 4.4 million translated words processed every month, 80 different languages – Grant Straker, founder and chief executive officer of Straker Translations (www.strakertranslations.com), knows their stats read well in any language....
Having established a solid presence in the United Kingdom, many New Zealand exporters see that Europe is an attractive and logical market to then move into. But given the considerable size of the market,...
I must admit to being slightly sensitive about society’s need for extreme sensitivity. For goodness’s sake, make sure you don’t offend anyone about anything! That can be tricky when those that were born to...
