The Magazine behind NZ’s Export Drive
Perhaps one of the most baffling characteristics of New Zealand’s international business activity is the very low level, by global standards, of cooperation amongst exporters. Even more mind-boggling is the enthusiasm with which...
We catch up at a busy North Shore café. Millie Jocelyn’s about to promote her mobile content management system to a large corporate based close by. New Zealand clients already include the likes of...
From a macro perspective, 2014 has been a positive year for the food and beverage (F&B) sector in the major markets of Southeast Asia, Hong Kong and Taiwan. In the retail sector we are...
For Kiwi exporters, trademark trolls – those who file trademark applications to own New Zealand exported brands – are everywhere. But any importers sitting back laughing should beware too, because trademark trolls are also...
Simon and Deborah Ward celebrate their win. The crème de la crème of New Zealand’s top business entrepreneurs came out to play last week at the Westpac Auckland Business Awards/WEST. The guest list, a...
It’s been a long time coming, but New Zealand finally has a Free Trade Agreement with South Korea, and the reaction from various export sectors has been positive. Commenting on the news, NZ Winegrowers...
US Connect founder Ian Smith explains why he has a burning desire to help exporters on both sides of the Tasman break into the United States, and offers his ten tips for success. >>NZB:...
In the last seven weeks alone China has concluded Free Trade Agreements with South Korea and Australia. South Korea has also just concluded a Free Trade Agreement with New Zealand. India and Australia are...
Plans to create an integrated ASEAN Economic Community (AEC) were announced over a decade ago with the vision being “a free flow of goods, services, investment and a freer flow of capital, equitable economic...
Brands are a carefully crafted alchemy of logic and magic. Their ability to win over the hearts and minds of those they wish to influence makes them an important and highly valuable intangible asset....
