The Magazine behind NZ’s Export Drive
The first of two thought pieces by Rod MacKenzie, former regional director, Greater China, New Zealand Trade & Enterprise. The world is slowly sinking under the sheer volume of information about consumers in China....
The second of two thought pieces by Rod MacKenzie, former regional director, Greater China, New Zealand Trade & Enterprise. Across the street from a small outdoor café in the French concession area of downtown...
The finalists in the 2014 Air New Zealand Cargo ExportNZ Awards Auckland demonstrate that New Zealand is indeed a ‘land of milk and honey’. “Many Kiwis will be overawed at the world-class talent on...
Snapper Rock founder and CEO Liz Eglinton is urging other Kiwi companies to consider using trade shows as a way to grow their business in the US. Eglinton told delegates at the recent EPIC...
Direct trading between the Kiwi dollar and Chinese RMB is now a reality. So what’s the advice for our exporters? Exporters are being told to keep a close eye on options for direct trading...
The World Class New Zealand network is an excellent enabler of business connections in new markets. It’s not what you know, but who you know that counts. While the age-old adage may seem crude...
Engaging Singaporeans with your F&B brand requires a special three-pronged strategy, as Nada Young explains. There’s no doubt that New Zealand companies create great food and beverage products. We’ve got access to excellent raw...
Much has been happening in the sea freight industry in recent times. Exporter updates export firms on the many interesting, and occasionally frustrating, developments. Exporters are generally well served by calls from international shipping...
Ata Rangi is one of New Zealand’s most outstanding international wine brands, driven by a dedicated, passionate team. It’s an inspiring export story 34 years in the making. Late March/early April was not exactly...
Business people are rating the free trade agreement signed with Taiwan the best ever. New Zealand is the only OECD country with a comprehensive, high quality, and rapidly implemented trade agreement with Chinese Taipei....
