Kiwi exporter shares US lessons — Exporter Magazine
Entering the US market as a Kiwi exporter is an expensive, long-term operation, made easier by learning from the experience of those who went before. “The US market is working very well for us...
Category: archives
Brand authenticity rather than local colour achieves greater export success — Exporter Magazine
Moving into an overseas market is fraught with challenges, but two New Zealand examples in Rakon and Air New Zealand, demonstrate the power of authentic branding to establish a foothold in foreign markets while...
Free image resource for exporters — Exporter Magazine
Kiwi exporters can now download free images and video footage to help show global markets the unique value of New Zealand, our people, culture and character. NZ Story [http://story.newzealand.com/] is the brainchild of Tourism...
WTO Trade Facilitation Agreement: what is the impact for our exporters? — Exporter Magazine
The WTO Bali Ministerial Conference has just concluded with agreements reached on a wide array of issues including reduction of “red tape” and speeding up customs clearances at the border through a new Trade...
Word of mouth works for seed drill exporter — Exporter Magazine
Never under-estimating the importance of word of mouth is the firm belief of a New Zealand businessman. The Reese Group of Companies was displaying a piece of equipment at a trade show in France...
Food Innovation Network focuses on commercialisation — Exporter Magazine
The NZ Food Innovation Network (NZFIN) plans to focus more on commercialising existing science to help bring new products to market in 2014. Sarita Males, the chief executive of Auckland-based NZFIN member organisation the...
China's new CIQ Credit Management System: what it means for NZ exporters — Exporter Magazine
Shanghai-based Damon Paling updates New Zealand exporters on the new China Commodity, Inspection and Quarantine (CIQ) Credit Management System so they can work with their Chinese importers to enhance supply-chain performance at the Customs...
The importance of trade agreements — Exporter Magazine
The WTO (World Trade Organization) managed to restore its reputation during the 9th ministerial conference in Bali late last year. The 159-member organization reached its first ever global trade deal in December. “For the...
How to become a successful exporter — Exporter Magazine
By Rom Rudzki. Exporting is like any other international activity – you are up against the best that the world has to offer. So how do you raise your game to be able to...
INZBC builds confidence for doing ‘Business Beyond Barriers’ — Exporter Magazine
The food processing industry in India, with a growth of 13% per annum, emerged as one of the most lucrative industries for Kiwi investment in India, at the recent ‘Business Beyond Barriers’ seminar held...
