How to combat copycats — Exporter Magazine
Surprisingly, many companies do not have a coherent IP strategy. A strategic IP plan can help an export firm unlock the true value of its assets and protect both brand and products in offshore...
Category: archives
Exporting to China: protecting your patch — Exporter Magazine
For New Zealand export businesses, the Chinese market presents great opportunities – but there are also some risks you must be prepared for. Kiwi firms considering doing business in China should think strategically about...
Beating the language barrier — Exporter Magazine
Sir Don McKinnon has called on parents and teachers to “do our nation a great favour” by pushing young Kiwis into learning a second language. Speaking at a Latin America New Zealand Business Council...
We can do better in Latin America — Exporter Magazine
Tourism New Zealand plans to open an office in Sao Paulo, Brazil, to serve as the base for its activities in the Latin American region. Announcing the move at a Latin America New Zealand...
Unlocking the potential of the Maori export economy — Exporter Magazine
Maori Trustee Jamie Tuuta has announced the launch of a new Award for Maori Excellence in Exporting. To be run for the first time next year, He kai kei aku ringa will recognise the...
China (Shanghai) Free Trade Pilot Zone Enhances Market Access — Exporter Magazine
After months of mounting anticipation the China (Shanghai) Free Trade Pilot Zone (FTPZ) was officially opened on 29 September 2013. Rather than being a “big bang” event a series of reform measures are to...
Doing business with the neighbours; exports in our own backyard — Exporter Magazine
With one eye on China and the other on the United States, local New Zealand exporters risk missing out on small but potentially profitable markets right next door in the Pacific. Recent branding and...
It’s the little things that really matter — Exporter Magazine
Nada Young reflects on what it takes for New Zealand F&B exporters to achieve long term success in Southeast Asian markets.Exporting to new markets can make or break a company. There’s no “A for...
Articles — Exporter Magazine
Exporter explores the labyrinthine world of freight and logistics and discovers there are big efficiencies for the taking. Is New Zealand dropping the ball with its Double Tax Agreement network to help exporters and...
Making logistical sense — Exporter Magazine
With the latest developments in third party logistics or fulfilment warehousing and new services by freight forwarders and shippers, supply chain control has become a lot easier for exporters. Mary Mackinven reports. But warehousing has...
