The Magazine behind NZ’s Export Drive
‘New Zealand’ must be seen as a brand which distinguishes its quality export products from those of its overseas competitors.A brand must not be compromised by poor quality controls – the owner of the...
The possibility of the European banking system’s crash landing has cast a pall over the prospects of exporters generating major growth. However, within this grim landscape of prevailing risk is a golden opportunity to...
Air cargo from New Zealand can arrive in Sydney overnight compared to the ten days it takes by sea.But only 0.4 percent of New Zealand’s total international movements are carried by air according to...
As the cost of entering the China market rises, many foreign companies are adopting a ‘China plus One’ strategy and turning to Vietnam for its cheaper manufacturing base and burgeoning consumer demand. Glenn Baker...
In China in 2006, social media was something that the West did. Any chance to use it here was blocked by “The Great Firewall of China” – unless you were one of the lucky...
New Zealand’s textile sector has much to contribute to New Zealand’s export drive. Dig just below the surface and you’ll discover a number of firms achieving remarkable results with minimal backing. In the lead...
Singapore is a relatively small but potentially lucrative Southeast Asian market that deserves closer inspection. Cameron Gordon walks you through it.Singapore is a ‘Dragons’ den’ for many international food and beverage exporters. Considered the...
Kiwi companies are known for their innovation, but many let themselves down when it comes to internationalising their knowledge. Exporter looks at the IP issues to consider before entering overseas markets.New Zealand has a...
16,000 installs in 90 countries in less than 24 months and counting – Vend is rewriting the export record books with its cloud-based point-of-sale and inventory management software. Exporter talked to CEO Vaughan Rowsell...
An initial assessment by the Asian Development Bank (ADB) helps cut through much of the hype surrounding the emergence of Myanmar from the brink of self destruction. Since 1962 its pathway to socialism has...
