The Magazine behind NZ’s Export Drive
Every day three million people worldwide use Atrax scales. So how did a tiny supplier of weighing equipment progress from its very first sale, to Auckland Airport, to become a dominant global player? Exporter...
The biggest or best fairs may not be the right one for your products. Lots of preparation and groundwork prior to attending a fair help make a success of the trip, our writer says....
Japanese consumers are finicky while the country’s distribution channels are highly complex. For those who can’t afford to set up direct presence, Japan is a market best tackled leveraging on the wisdom and network...
Photo: koelnmesse To succeed at trade fairs, Kiwi exporters need to be organised about where their efforts should be targeted. By Sangeeta Anand For most exporters, 2011 will be a busy year, with many...
Following three years of intense research, development and wide-spread anticipation, the New Zealand Milk Bar – China’s first NZ-owned, direct import milk shop – has officially opened its doors in China. The brainchild of...
The GMANZ business bridge is opening up New Zealand food technology companies that are prepared to make New Zealand the natural pharmacy of the world, according to Hank Ensing, chairman of the Green Medicine...
Vinexpo Asia-Pacific, ‘the world’s premier wine & spirits expo’, returns to Hong Kong in May 2014 expecting to break new records in both the number of exhibitors and visitors. As many as 1,300 exhibitors...
BBG chairman Wang Tian has left New Zealand with a smile on his face. Having spent a week here with a group of BBG (BubuGao Group) buying representatives, he travelled in secret in the...
Four innovative Auckland food and beverage businesses are set to take a big step in their exporting plans next week (September 20-23) when they take part in Australia’s leading food and beverage trade show....
Australian-based Export Solutions has a single focus of assisting exporters develop export markets for their products and services through assisting them at various international trade fairs. The company secures space at major international trade...
