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Seeing IP eye-to-eye — Exporter Magazine

While Chinese authorities have made progress promoting the concept and value of intellectual property at home, there’s still a myriad of traps for Kiwi exporters. Exporter spoke to leading IP practitioners to highlight the issues and...

Juicie export business — Exporter Magazine

Although the packaging has changed over the years, Juicies has proved to be one of the more enduring brands in New Zealand’s F&B sector. We trace the progress of this iconic product and its...

Delivering what it takes — Exporter Magazine

Delivering a top service for New Zealand’s export firms demands freight and logistics providers who value relationships, leading-edge technology, and possess insightful market knowledge. It’s a good thing they’re out there. By Donovan Jackson....

Tackling China? Be prepared! — Exporter Magazine

Kiwi businesses need to get more savvy about doing business in China, or they’ll miss out, says Carrick Robinson. While New Zealand businesses are getting far more savvy about doing business in Asia, some...

Eyeing up the Middle East — Exporter Magazine

International exporters have woken up to the potential of the Middle East region, so what can Kiwi companies do to gain traction there? Beachheads advisors Mahmoud Haidar and Simon Crispe talk to Exporter about the business environment,...

How to succeed in export — Exporter Magazine

New Zealand’s export wine industry can be a fickle master at the best of times. It requires innovative thinking and real tenacity – qualities the owners of Toi Toi Wines have in spades. By...

Topic “NZ market Articles” — Exporter Magazine

In a relatively young industry still finding its feet, a Raglan-based drone manufacturer is already flying high worldwide. Exporter Today traces the remarkable progress of Linda Bulk and Rob Brouwer’s Aeronavics. Claire Hammon and...

Topic “Glenn Baker” — Exporter Magazine

Every day three million people worldwide use Atrax scales. So how did a tiny supplier of weighing equipment progress from its very first sale, to Auckland Airport, to become a dominant global player? Exporter...