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A growing number of companies are growing international business as a result of equity crowdfunding. Exporter talked to Snowball Effect’s Shaun Edlin about the popularity of this newest capital raising platform. You have to admit the...

Rod MacKenzie looks back on ten years of focus on Hong Kong, and considers the opportunities that still abound in that dynamic market. Ten years ago NZ Trade & Enterprise embarked on a project...

It’s a classic Kiwi ‘garage to world-stage’ business success. And now thanks to an equity crowdfunding initiative, worldwide sales of Red Witch guitar effects pedals are expected to skyrocket. Diehard fans of rock band...

By Noel McNamara. In response to expected flat world trade growth abroad and moderating economic activity at home, China is packaging a series of initiatives to help bolster both. China’s recently announced ‘One Belt,...

Looking beyond just protecting your turf and competitive edge, patents can be used proactively to build business opportunities and further growth. Peter Brown explains. With the New Zealand Government’s plans to treble the food and...

By John Hackett. Too often businesses ignore the valuable assets their organisation owns in terms of IP rights. In most cases, IP rights, such as patents, registered designs, trade marks, trade secrets, copyright etc,...

Photo: Peter McRae, CEO, Platinum Freight Management. The first New Zealand Free Trade Agreement (FTA) since 2011 is currently in process and looks to be ratified later this year. If so, Kiwi exporters can...

It’s not too much of a stretch to view the recent Children Baby Maternity Industry Expo (CBME) in Shanghai as a reflection of the challenges New Zealand exporters face in China – or to...

By Sarah Perry. SnapComms’ employee messaging software helps put important messages in front of employees, wherever they are, in a way that’s noticed and measurable – including pop-up alerts, scrolling news tickers, interactive newsletters,...

Rick Youmans’ stylish presentation cases have been steadily gaining traction in markets both here and overseas. But the road to export hasn’t exactly been an overnight journey. So you’re pitching a product or off...