The Magazine behind NZ’s Export Drive
Many overseas consumers are unaware their food originates in New Zealand, undermining attempts to promote our “clean and green” and premium brand image, a new study finds. It shows there are significant opportunities for...
More than 20,000 customers, 4.4 million translated words processed every month, 80 different languages – Grant Straker, founder and chief executive officer of Straker Translations (www.strakertranslations.com), knows their stats read well in any language....
Having established a solid presence in the United Kingdom, many New Zealand exporters see that Europe is an attractive and logical market to then move into. But given the considerable size of the market,...
I must admit to being slightly sensitive about society’s need for extreme sensitivity. For goodness’s sake, make sure you don’t offend anyone about anything! That can be tricky when those that were born to...
New research from Massey University suggests that many small New Zealand firms could be missing good export opportunities in emerging markets. Massey master’s student Tony Martin, who also happens to be New Zealand’s trade...
By Cathy Quinn. Every time I visit in China I sense energy, positivity and aspiration. I find it invigorating and refreshing, despite the smog, dirt and environmental issues that are unavoidable in a country...
By Stephen Jacobi. The course of trade negotiations rarely runs smooth. Lately the Trans-Pacific Partnership (TPP) has been in the headlines, as President Obama sought – and achieved – authority to negotiate a deal...
On Wednesday, 24 June NZTE hosted Business in the Clouds, an event in London showcasing some of the hottest Kiwi software companies that can truly transform the way small businesses are run in the...
If you were doing business in Asia, there is one Chinese word that you would probably hear more often than anything else: Guanxi. An integral part of Chinese and east-Asian cultures, deeply woven into...
As domestic businesses grow to a point where they can start eyeing export markets, they face the daunting reality that things are about to get a whole lot more complicated.One of the inevitabilities is...
