The Magazine behind NZ’s Export Drive
With one eye on China and the other on the United States, local New Zealand exporters risk missing out on small but potentially profitable markets right next door in the Pacific. Recent branding and...
Nada Young reflects on what it takes for New Zealand F&B exporters to achieve long term success in Southeast Asian markets.Exporting to new markets can make or break a company. There’s no “A for...
Exporter explores the labyrinthine world of freight and logistics and discovers there are big efficiencies for the taking. Is New Zealand dropping the ball with its Double Tax Agreement network to help exporters and...
With the latest developments in third party logistics or fulfilment warehousing and new services by freight forwarders and shippers, supply chain control has become a lot easier for exporters. Mary Mackinven reports. But warehousing has...
Entering the US market as a Kiwi exporter is an expensive, long-term operation, made easier by learning from the experience of those who went before. “The US market is working very well for us...
Moving into an overseas market is fraught with challenges, but two New Zealand examples in Rakon and Air New Zealand, demonstrate the power of authentic branding to establish a foothold in foreign markets while...
Kiwi exporters can now download free images and video footage to help show global markets the unique value of New Zealand, our people, culture and character. NZ Story [http://story.newzealand.com/] is the brainchild of Tourism...
The WTO Bali Ministerial Conference has just concluded with agreements reached on a wide array of issues including reduction of “red tape” and speeding up customs clearances at the border through a new Trade...
Never under-estimating the importance of word of mouth is the firm belief of a New Zealand businessman. The Reese Group of Companies was displaying a piece of equipment at a trade show in France...
The NZ Food Innovation Network (NZFIN) plans to focus more on commercialising existing science to help bring new products to market in 2014. Sarita Males, the chief executive of Auckland-based NZFIN member organisation the...
