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How to respond to crisis — Exporter Magazine

Reputation management practitioner Paul Hemsley is questioning advice from an Otago University academic that Fonterra should have issued an initial cautionary recall back in March this year. Associate professor Dr John Knight says Fonterra...

Building your brand in Taiwan — Exporter Magazine

With the ANZTEC trade agreement between New Zealand and Taiwan coming into force in January 2014, Cameron Gordon explains what it all means for our food and beverage exporters.The new trade agreement signed between...

Capital, courage and capability — Exporter Magazine

Ant Howard and John Quirk are directors of Howard & Company – a strategic, investment and advisory firm which specialises in growing promising Kiwi businesses on the international stage.EXP: How did the two of you...

How to combat copycats — Exporter Magazine

Surprisingly, many companies do not have a coherent IP strategy. A strategic IP plan can help an export firm unlock the true value of its assets and protect both brand and products in offshore...

Beating the language barrier — Exporter Magazine

Sir Don McKinnon has called on parents and teachers to “do our nation a great favour” by pushing young Kiwis into learning a second language. Speaking at a Latin America New Zealand Business Council...