Asian market the next step for Trilogy — Exporter Magazine

Recent placement into over 200 Mannings pharmacy stores in Hong Kong has been one of several catalysts for Trilogy to appoint its first local representative in the region. 

With the Asian skincare market projected to be worth in excess of USD 20 billion in 2014 (Src: Datamonitor Interactive Consumer Database 2010), Trilogy International CEO Stephen Sinclair believes the market opportunity for Trilogy is huge.  The region currently represents 14% of Trilogy’s natural skincare business and Japan alone is its fourth largest market.  

“Every time I’m in Asia, whether it’s in one of our more established markets or a new one, I see and hear evidence of the demand for quality products coming out of New Zealand.  In department stores and specialist retailers throughout the region, more and more space is being devoted to innovative, high-performance natural skincare from our part of the world.”

Trilogy has well-established relationships with prestigious department and specialist stores such as Isetan and CosmeKitchen in Japan and Robinsons in Singapore. Newer markets including Hong Kong and Thailand also offer exciting retail prospects.

Newly appointed Sales and Marketing Executive Li Jiang will work closely with distributors and key retailers throughout the Asian region to maximise opportunities in their local markets. Ms Jiang has an existing affiliation with Trilogy, having been responsible for its Taiwanese launch in a previous role with distributor Coni International.

“In Japan, the Trilogy brand enjoys a profile bordering on cult status. Now with the local knowledge provided by Li Jiang, we are well-positioned to leverage our presence across the wider region,” he says,

The establishment of these beachheads into the Asian region is a key part of Trilogy’s growth strategy for its natural skincare brand.