Asian market Articles | Exporter Magazine

Rabobank’s senior fruit, vegetable and floriculture analyst Cindy van Rijswick says New Zealand’s fruit and vegetable sector was well positioned to take advantage of opportunities arising from… A rising middle class and 7.9 million hungry tourists are helping fuel the demand for premium food and beverage products in Vietnam. Nada Young pinpoints the opportunity for Kiwi exporters. Ziena Jalil explains the three key ingredients to building a brand in the world’s largest democracy. Katabolt’s Campbell Naish and Chris Boys share bricks and mortar tips for businesses considering exporting to China. Tony Hou explains how to unlock the potential that the world’s largest economy offers New Zealand exporters. Anne Casey considers what the recent MoU between New Zealand and Chinese e-commerce giant Alibaba really means. 7 questions in 5 minutes with Winstone Chee on how to sell food and beverage products to Southeast Asia. Nada Young provides some valuable advice on how to translate leads from Singapore’s recent Food Hotel Asia event into sales. Rapidly changing consumer tastes, coupled with a new FTA and a growing trade relationship, are providing a major boost in opportunities for New Zealand exporters in South Korea.  With distributors across Southeast Asia having to adjust to slowing economies and consumer demand, Kiwi F&B exporters must now be even more diligent in how they approach markets.