Articles — Exporter Magazine

  1. 481513051-6721050

    Exporter approached four seasoned road warriors for advice on surviving in the big, wide export jungle. Select from a veritable smorgasbord of suggestions.

  2. hong-kong-at-night-small-5025514

    F&B exporters looking to get on supermarket shelves in Hong Kong need a smart long-term strategy in order to stay there.

    At first encounter, entering the F&B game in Hong Kong can be overwhelming. In fact, just navigating its teeming sidewalks and constant noise can dismantle your equilibrium. 

  3. 4660653972028129c-4158874 Looking to grow your export business but cashflow won’t allow it? Want to make overseas payments less risky? Exporter covers off on some key export finance issues.
  4. claudia20batten202-4984516

    US-based serial digital entrepreneur Claudia Batten reigned supreme at the 2014 World Class New Zealand Awards, becoming the youngest ever Supreme Award recipient. 

  5. foodbowl20exterior_0-6248641

    The Foodbowl is a purpose-built production plant close to Auckland Airport that’s designed for short-run processing of products for testing.

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    Arrangements are well underway for the Export NZ/NZTE Trade Mission to Taiwan and Hong Kong from July 12 for one week only.

  7. youmans-capsule-8253299

    Subscribe to Exporter for a year for $35 and go in the draw to win a A3 Youmans Capsule.

  8. ata-rangi-craighall-vineyard-dawn-8049416

    Ata Rangi is one of New Zealand’s most outstanding international wine brands, driven by a dedicated, passionate team. It’s an inspiring export story 34 years in the making.

  9. 121263370-8611566

    Much has been happening in the sea freight industry in recent times. Exporter updates export firms on the many interesting, and occasionally frustrating, developments.

  10. 149258651-1216557

    Engaging Singaporeans with your F&B brand requires a special three-pronged strategy.

  11. royal-reed-3117975

    The World Class New Zealand network is an excellent enabler of business connections in new markets.

  12. 94070175-5357310

    Direct trading between the Kiwi dollar and Chinese RMB is now a reality. So what’s the advice for our exporters?

  13. liz20eglinton2c20snapper20rock-7326350

    Snapper Rock founder and CEO Liz Eglinton is urging other Kiwi companies to consider using trade shows as a way to grow their business in the US.

  14. 2014_04_16_0747-9865040

    The finalists in the 2014 Air New Zealand Cargo ExportNZ Awards Auckland demonstrate that New Zealand is indeed a ‘land of milk and honey’.

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    By Rod MacKenzie, former regional director, Greater China, NZTE.

    Shanghai is not by any means a typical Chinese city but it takes many of the traits of this rapidly developing nation and magnifies them to varying degrees of extreme. 

  16. img_2832-5344015 By Rod MacKenzie, former regional director, Greater China, NZTE. The world is slowly sinking under the sheer volume of information about consumers in China. Working out what’s actually relevant to New Zealand in amongst all of this is both something of an exacting science and an art at the same time.
  17. chinese-money-bags-3463848

    There’s loads of money, squillions of consumers, but culture is key to doing business in Asia, says Singaporean adoptee Hugh Mason.

  18. robert-2526-shannon-9861649

    2013 was an extremely positive year for exporter company oob; but fast growth comes with its own unique set of challenges. Co-owner Robert Auton shares the gains and some pains.

  19. lynn-and-sarah-1978987

    Lynn Kirkland’s personal mission to help her family became a thriving business that now sees her chemical-free herbal products exported to Australia, Japan and China. The business that began with a half-acre of land, a spade and a giant leap into the unknown, has won ethical and sustainable business awards and seen daughter Sarah Cowan step in to help drive expansion.

  20. risk-2339225

    Poor packing is now the biggest risk in international transit. Exporter looks at the key aspects of managing the risks involved in getting your goods to export markets and getting paid.

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