Articles — Exporter Magazine

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    New Zealand’s SME export sector has enjoyed a period of major growth over the past year, with many planning to invest in increasing staff and wages in expectation of another solid year .  

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    Video games software is a hi-tech weightless export industry that creates New Zealand-owned IP and competes on a global scale – and revenues have doubled in the past year.

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    A New Zealand software company aims to bridge the gap between Kiwi IT firms and the Chinese market. 

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    Applying her sales and marketing skills and brand building expertise, Melissa Stocker has quickly gained a foothold in China for her natural New Zealand wool duvets.

  5. untitled-2-6486775 They’re possibly controversial, pull no punches, but they’re based on the cold, hard reality of experience. Paul O’Brien’s Chinese Ten Commandments can save frustration, time and money for exporters who obey them.
  6. ships-of-the-desert-1306247 In the 1970s when trade ties with the UK were reduced after the motherland joined the European Economic Community, business leaders were encouraged by the government to forge new export markets. Stewart Matthews was one of those pioneers. This is his story of those early trade missions to the Middle East.
  7. blue-boat-5744010 Rod MacKenzie shares some insight into China’s latest Free Trade Zone, Waigaoqiao. Is this the breakthrough in trading with China our exporters have been waiting for?
  8. hong-kong-2793594 The Chinese IP system has made great strides in recent years, thanks to Government investment. But you still need to be on your guard to protect your patents and trademarks.
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    Technology Investment Network (TIN) has revealed New Zealand’s top ten high growth technology export companies across two categories as part of the annual TIN 100 Report measuring the performance of the technology export sector. 

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    New effervescent tablets and kiosks at Sydney and Melbourne international airports are contributing to further strong sales growth for New Zealand based flight drink company 1Above.

  11. arran20boote20cropped-9328313 I have spent most of the last six months working in the Philippines, Indonesia, Malaysia, Singapore and Thailand assisting New Zealand exporters to access these markets and to bring investment into New Zealand and Australia. From such close range, the power plays underway in respect of Asia are palpable. China is exerting its increasing influence in both military and territorial matters. These political matters have begun, and will continue, to impact on business in the region
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    China’s demand for imported dairy products will continue to grow because consumer demand will expand faster than local milk production, according to the Agrifax China Dairy Report.

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    Orion Health has celebrated their second crowning as Supreme Winner of the American Chamber of Commerce (AMCHAM) Success and Innovation Awards. 

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    How do Asian F&B importers rate our products on quality and price; and view the respective FTAs? A new Incite Exporter survey provides the answers.

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    Few export stories have such heart-felt beginnings as that of Newflands. The animal health supplements specialist was born out of the desire to help one family pet. 

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    Christchurch-based Quality New Zealand has put some early runs on the board in its quest to conquer the Indian market.

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    The India New Zealand Business Council has called upon businesses to be innovative as the Indian economy grows under the leadership of Prime Minister Modi. 

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    Keeping track of the ever-changing commercial environment in China is essential for anyone serious about doing business there. The Chinese have few qualms about changing the rules, often dramatically – infant formula exporters to China found this out a few months ago but, as Rod MacKenzie points out, the environment for imported food, consumables and just about everything is constantly changing.

  19. 178077291-2215065 An attractive, well planned ecommerce website that attracts visitors and converts them into customers is an absolute must for Kiwi firms with global sales aspirations. Here’s how to build one…
  20. seadragon_1721-4734222 Nelson-based SeaDragon has been in the high-quality fish oil market for almost 20 years. Now, following a major investment programme, it’s poised for spectacular growth.

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