Articles — Exporter Magazine
Geographic Indications for wine and spirits may soon become registrable in New Zealand.
As a menswear brand Rodd & Gunn has been around since 1946. In recent times it has targeted the North American market in a bid to become truly international.
A recent labelling issue in Australia regarding frozen berries imported from China has further fuelled the ongoing debate surrounding Country of Origin Labelling (CoOL) on both sides of the Tasman.
Heading to Asia to promote your F&B products to potential buyers? Nada Young shares advice on how to get better results from your next market visit.
Leading Kiwi exporters share seven secrets to distributor success in offshore markets.
Lee Bagshaw wants to assist early-stage and established Kiwi tech businesses raise capital and explore partnership and M&A opportunities in Southeast Asia. He explains why there’s never been a better time to do it.
Bigger ships, congested ports, the need for greater collaboration and smarter planning – there’s a lot to keep importers, exporters and shipping firms on their toes in 2015. Mary MacKinven reviews the sea freight marketplace and it would appear that, right around the world, ‘the times they are a-changing’ in regard to shipping.
In February Exporter editor Glenn Baker travelled to Frankfurt, Germany, to attend Ambiente, the international trade fair for consumer goods, and caught up with some Kiwis doing business there.
On May 1st The Formary launched their latest innovation, Mibu yarn, on the planet’s biggest stage: the World Expo in Milan.
Ceri Wells highlights the importance and versatility of Intellectual Property as a business tool.
You may think your product sales in China rely mainly on distributors. Or perhaps you haven’t launched any marketing activities in China yet. Why would you need to think about a Chinese name? A Chinese name is a must if you want to do better business in China. Fay Nie offers tips about the ‘why and how’ of using a Chinese brand name. 
The recent establishment of three specialised Intellectual Property courts in China means New Zealand companies now have enforceable protection of IP.
Many Kiwi businesses consider overseas expansion. Touchtech founder Adrian Falvey shares his exploration of the idea.
New Zealand’s reputation as a source of safe food is heavily under threat in mainland China. This isn’t a fault with the quality of the food we send to China, says Rod MacKenzie. It’s the mismanagement of the communication that accompanies our exports that’s causing us far greater problems than are necessary.
Is Asia on your radar in 2015? Cameron Gordon offers a useful four-step checklist to ensure you enter the market with your eyes wide open.
BBC Technologies is a hi-tech fruit sorting solutions exporter that hasn’t allowed Europe’s sluggish economy to deter it from expanding its presence on the continent.
Fiona and Jason McIntyre developed the perfect add-on to their premium strawberry growing business – a strawberry cocktail to die for. Now their Passionberry brand is set to wow the world’s cocktail culture.
Rod MacKenzie reveals the true complexity of designing a coherent channel strategy into China through two very different selling platforms.
The Asian market for natural and organic cosmetics is growing by ten to 15 percent per year. Leigh Kite believes its high time Kiwi producers got a slice of the action.
Ensuring your export goods get to buyers in good condition, and payment happens smoothly, requires a thorough risk management strategy.
