Articles — Exporter Magazine

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    SnapComms’ internal communication software solutions are aimed at companies with 5000 or more employees. Going offshore wasn’t an option – it was mandatory.

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    Rod MacKenzie attended the Children Baby Maternity Industry Expo in Shanghai and believes big changes predicted for China’s dairy sector are not just rumours.  

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    The Korea-NZ FTA looks to be ratified later this year. Peter McRae says it secures the future of Kiwi exporters in that market who’ve been threatened by competing nations’ FTAs. 

  4. john20hackett-8591733

    Adopting a few basic principles goes a long way toward helping your company turn its IP rights into valuable business assets.

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    Looking beyond just protecting your turf and competitive edge, patents can be used proactively to build business opportunities and further growth. Peter Brown explains. 

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    Beijing’s ‘One Belt, One Road’ is a small phrase with major ambitions. Noel McNamara explains what it means for New Zealand exporters and global trade. 

  7. ben-fulton-1-9640437

    It’s a classic Kiwi ‘garage to world-stage’ business success. And now thanks to an equity crowdfunding initiative, worldwide sales of Red Witch guitar effects pedals are expected to skyrocket.

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    Rod MacKenzie looks back on ten years of focus on Hong Kong, and considers the opportunities that still abound in that dynamic market.

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    A growing number of companies are growing international business as a result of equity crowdfunding. Exporter talked to Snowball Effect’s Shaun Edlin about the popularity of this newest capital raising platform.

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    Exporter looks at how comprehensively the financial services industry supports New Zealand’s exporters.

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    An integral part of Chinese and east-Asian cultures, Guanxi is the networks of interpersonal relationships which involve mutual obligation in continuous exchanges of benefits.

  12. xero20london-4312580

    On Wednesday, 24 June NZTE hosted Business in the Clouds in London, showcasing some of the hottest Kiwi software companies that can transform the way small businesses are run in the UK.

  13. thinkstockphotos-78813189-7333255

    Stephen Jacobi, executive director of the New Zealand International Business Forum, explains why FTAs are vital for New Zealand’s economic health and wealth.

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    Minter Ellison Rudd Watts chair Cathy Quinn says New Zealand businesses should be developing long term strategies for working with China.

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    New research from Massey University suggests that many small New Zealand firms could be missing good export opportunities in emerging markets.

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    You’re a guest in someone else’s country. Adam Blackwell has five tips on how to behave like one.

  17. img_4831-2869427 Gaining a foothold in European markets can be made much easier by tapping into the expertise, resources, networks and operating systems of a partner, says Erik Dijkstra.
  18. straker7713-7740760

    At Straker Translations, nothing gets lost in translation. Founder and CEO Grant Straker explains the company’s rise to market prominence.

  19. branding1-5227760

    Many overseas consumers are unaware their food originates in New Zealand, undermining attempts to promote  our “clean and green” and premium brand image, a new study finds.

  20. plastics-5278071

    UK based Jonny Rowntree looks at international trends in packaging, and it seems that manufacturers are spoilt for choice.

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