Articles — Exporter Magazine

New Zealand’s export wine industry can be a fickle master at the best of times. It requires innovative thinking and real tenacity – qualities the owners of Toi Toi Wines have in spades.

International exporters have woken up to the potential of the Middle East region, so what can Kiwi companies do to gain traction there? Beachheads advisors Mahmoud Haidar and Simon Crispe talk to Exporter…

Export packaging and labelling, particularly for Asian markets, can be a minefield for the uninitiated. Nada Young offers some in-market advice.

Kiwi businesses need to get more savvy about doing business in China, or they’ll miss out, says Carrick Robinson.

Delivering a top service for New Zealand’s export firms demands freight and logistics providers who value relationships, leading-edge technology, and possess insightful market knowledge. It’s a good thing they’re out there.

Although the packaging has changed over the years, Juicies has proved to be one of the more enduring brands in New Zealand’s F&B sector. We trace the progress of this iconic product and its Nelson-based manufacturer.

Launched in 2011, Kotahi is a joint venture between Fonterra and Silver Fern Farms, delivering freight management services for more than 30 customers. On the eve of his  departure from the CEO role, Chris Greenough reflects on its achievements.

While Chinese authorities have made progress promoting the concept and value of intellectual property at home, there’s still a myriad of traps for Kiwi exporters. Exporter spoke to leading IP practitioners to highlight the issues and solutions. 

New Zealand Story, a government initiative to develop and grow New Zealand’s international marketing brand, has launched a new FernMark Programme for exporters.

Lucy Wildman and Fran (Francis) Frost’s line of merino clothes ‘for little monsters’ is catching on fast in the US. So why did they succeed, where other brands have failed? 

Is it time New Zealand regulated its organic sector? The Organic Exporters Association of New Zealand is working hard to make it happen.

Business talent scouts are looking for a startup with the potential to be New Zealand’s next global agritech superstar. 

Jonathan Millar has spent time in Myanmar, talking to Australian and New Zealand firms already engaged there, and filed this report on the opportunities that await.

Exporters can be exposed to the risks of non-payment for goods and services. Credit insurance can provide protection, but many realise the competitive edge it also provides. 

Kiwi flight drink company 1Above has gained more than 60 North American retail stores, including Amazon.com, in just six weeks.

WhosOnLocation is a cloud-based ‘people presence’ management solution making rapid in-roads into global markets. Recent success on the North American front is taking the company to a whole new level. Exporter Today spoke to ‘operations sensei’ Victoria Armstrong about the company’s export journey.

With a raft of new products, a new purpose-built manufacturing facility, and spectacular sales growth in local and export markets, Smartfoods is poised to enter its best business phase ever.

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China devalued the Yuan three times last week with many people wondering what this meant.

Nada Young provides a unique perspective on local market activity and trade flows in the Asian F&B sector. 

Rick Youmans’ stylish presentation cases have been steadily gaining traction in markets both here and overseas. But the road to export hasn’t exactly been an overnight journey.