Articles — Exporter Magazine
Nada Young reflects on what it takes for New Zealand F&B exporters to achieve long term success in Southeast Asian markets.
HorseNZ International is a unique export venture significantly raising New Zealand’s profile offshore for racehorses and sport horses.
When a fledgling export company starts to make a name for itself, one of the first things people want to know is how it all got started. That’s often when you realise just how long the gestation period for an export business can be.
With one eye on China and the other on the US, Kiwi exporters risk missing out on small but potentially profitable markets right next door in the Pacific.
Damon Paling explains what the recently opened China (Shanghai) Free Trade Pilot Zone means for Kiwi export companies.
Maori Trustee Jamie Tuuta has announced the launch of a new Award for Maori Excellence in Exporting. To be run for the first time next year, He kai kei aku ringa will recognise the importance of maximising opportunities.
PM calls for exporters to lift their game in the fast growing markets of Latin America.
Sir Don McKinnon has called on parents and teachers to “do our nation a great favour”…..
2013 Business support winners announced
For New Zealand export businesses, the Chinese market presents great opportunities
Surprisingly, many companies do not have a coherent IP strategy. A strategic IP plan can help an export firm unlock the true value of its assets and protect both brand and products in offshore markets. By Yoke Har Lee.
Leigh Paulden highlights the five key factors firms must correctly address
Growing promising Kiwi businesses on the international stage
ANZTEC trade agreement between New Zealand and Taiwan coming into force in January 2014
Mainfreight is one of this country’s most successful publicly listed companies, with some of the highest value shares on the NZX. It is one of our biggest and most responsible corporate citizens and has its own people on the ground in markets worldwide.
Paul Hemsley is questioning advice that Fonterra should have issued an initial cautionary recall back in March this year.
Brand NZ remains unscathed in the Philippines
Greg Reynolds explains the role that ‘Engrish’, or basic English, has to play when getting your message across in Asian markets – particularly Myanmar, Vietnam and Thailand. Is your message getting lost in translation?
Exporters are once again being warned not to wait for New Zealand to conclude an FTA with India. A series of speakers at a recent ANZ India Insights event in Auckland urged Kiwi businesses to get involved with the fast-growing Indian market as competitors from other countries are not holding back.
The Fonterra scandal has highlighted the need for exporters to review their crisis management plans. Simulating a product recall is a good way to assess whether current protocols and procedures are likely to be effective, says Brendan Gray, a Professor of Marketing at the University of Otago.
Leading exporter Tony Nowell is urging New Zealand businesses to pay close attention to their supply chain integrity following Fonterra’s discovery of potentially lethal bacteria in a batch of whey protein concentrate. Nowell, who is New Zealand’s representative on the Asia-Pacific Economic Cooperation (APEC) Policy Partnership for Food Security, says exporters should do everything they can to track and understand each point along their product’s supply chain.
