Articles — Exporter Magazine
Cameron Gordon reveals the keys to successful business communication in Asian markets – and it’s not all about email!
In the past two years Kiwi fashion label Ketz-ke has cracked the highly competitive Japanese market. For owner-designer Jenny Drury, it’s a major step in her quest to achieve international recognition for her unique brand of clothing.
Pacific Edge is a Dunedin cancer diagnostics company chasing a huge global opportunity with its novel gene test for the detection and management of bladder cancer. CEO David Darling spoke to Exporter editor Glenn Baker.
PRF Mouldboards is a small, family-owned manufacturing business in Wanganui with big export aspirations and an even bigger commitment to ‘Made in New Zealand’. Managing director Vaughan Dawson shares their journey so far.
The VP of the world’s biggest trade expo has praised New Zealand as being one of the world’s most proactive nations for building trade ties with China.
The food processing industry, with annual growth of 13%, was identified at a recent ‘Business Beyond Barriers’ seminar as one of the most lucrative industries for Kiwi investment in India.
Rom Rudzki shares the 12 key characteristics of successful exporters anywhere.
Pramuk Perera reviews the importance, reality and future of New Zealand’s trade agreements.
Shanghai-based Damon Paling updates New Zealand exporters on the new China Commodity, Inspection and Quarantine (CIQ) Credit Management System so they can work with their Chinese importers to enhance supply-chain performance at the Customs border.
The NZ Food Innovation Network (NZFIN) plans to focus more on commercialising existing science to help bring new products to market in 2014.
Never under-estimating the importance of word of mouth is the firm belief of a New Zealand businessman. The Reese Group of Companies was displaying a piece of equipment at a trade show in France five years ago when a farmer from Corsica took an interest in a seed drill. 
The WTO Bali Ministerial Conference has just concluded with agreements reached on a wide array of issues including reduction of “red tape” and speeding up customs clearances at the border. Shanghai-based Damon Paling looks at what it all means for Kiwi exporters.
Kiwi exporters can now download free images and video footage to help show global markets the unique value of New Zealand, our people, culture and character.
Two New Zealand examples in Air New Zealand and Rakon, demonstrate the power of authentic branding to establish a foothold in foreign markets while also contributing to the value of your asset.
Entering the US market is an expensive, long-term operation, made easier by learning from the experience of those who’ve gone before.
To produce a magazine that meets your needs – first we need to know what your needs are. After publishing 11 issues of Exporter we think it’s high time we asked for your feedback on the publication. Are you finding it useful? Inspirational? What other export-related articles would you like to see covered?
