Topic “European market Articles” — Exporter Magazine

Rick Thompson, lover of all things techie. Callum Cook, dedicated personal trainer. Put them together and what do you get? A successful online business management system making life easier for personal trainers worldwide. 

If there were ever any doubts about the future of print, they were quickly dispelled at a recent presentation for the 2016 drupa international trade fair, held in Dusseldorf from May 31st to June 10th.

Gaining a foothold in European markets can be made much easier by tapping into the expertise, resources, networks and operating systems of a partner, says Erik Dijkstra.

In February Exporter editor Glenn Baker travelled to Frankfurt, Germany, to attend Ambiente, the international trade fair for consumer goods, and caught up with some Kiwis doing business there.

BBC Technologies is a hi-tech fruit sorting solutions exporter that hasn’t allowed Europe’s sluggish economy to deter it from expanding its presence on the continent. 

You may think branding isn’t nearly as vital as reputation. But think about it from the perspective of global connectedness says Neil Gaught and you’ll understand. 

Never under-estimating the importance of word of mouth is the firm belief of a New Zealand businessman. The Reese Group of Companies was displaying a piece of equipment at a trade show in France five years ago when a farmer from Corsica took an interest in a seed drill.