Topic “Other Articles” — Exporter Magazine

Every day three million people worldwide use Atrax scales. So how did a tiny supplier of weighing equipment progress from its very first sale, to Auckland Airport, to become a dominant global player? Exporter Today traces a spectacular 30-year journey.

New Zealand products and employees are highly valued around the world and Kiwis are easy to do business with, according to a new ‘global census’.

The Auckland Export Expo, held on November 3rd, delivered a ton of useful information for export firms in a small package. Exporter went along to soak up some knowledge. 

Since university Ivan Seselj has had a habit of dreaming up business ideas. One idea in particular stuck fast, and today, with business partner Richard Holmes, Promapp is quietly changing the way the world manages business processes.

International exporters have woken up to the potential of the Middle East region, so what can Kiwi companies do to gain traction there? Beachheads advisors Mahmoud Haidar and Simon Crispe talk to Exporter…

Kiwi businesses need to get more savvy about doing business in China, or they’ll miss out, says Carrick Robinson.

While Chinese authorities have made progress promoting the concept and value of intellectual property at home, there’s still a myriad of traps for Kiwi exporters. Exporter spoke to leading IP practitioners to highlight the issues and solutions.