Living a worldwide legacy | Exporter Magazine

Success factors Today wine exporting is a highly sophisticated and competitive sector, with a large number of brands competing for market share around the world. So what does David believe will be the key to success in world markets going forward?  “Good brand support is always essential,” he says. “Getting to know our customers, our distributors – that’s important to us as a family business.   “Overall, for New Zealand wine in general, it’s critical that we maintain a premium position. Australia makes some world-class wines but it has lowered its image with increasingly low priced wines, and it’s difficult to reverse this. New Zealand should not follow their example.”

As for the current export goals for Babich Wines, David says the brand is currently enjoying double digit growth in export markets. “We are getting behind this growth with further investment to see how far we can take it.” 

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