10 Tips for New Zealand Exporters from the Ministry of Foreign Affairs and Trade

The Ministry of Foreign Affairs and Trade (MFAT) has released 10 tips for new Zealand exporters.

1. Know your customers

Before you start exporting, it’s important to have a good understanding of your target market. This includes understanding their needs, wants and expectations.

2. Do your research

Make sure you research your target market thoroughly. This includes understanding the market’s size, growth potential, key players, import/export regulations and business culture.

3. Plan your export journey

Once you’ve done your research, it’s important to develop a plan for your export journey. This should include your short- and long-term goals, as well as a strategy for how you’re going to achieve them.

4. Get expert help

There are a number of organisations that can provide you with expert advice and support, including MFAT, NZTE and the Chambers of Commerce. Utilising their services can help you avoid potential pitfalls and maximise your chances of success.

5. Build a strong brand

Your brand is what sets you apart from your competitors, so it’s important to make sure it’s strong. This includes having a clear and consistent message, as well as making sure your branding is consistent across all of your marketing materials.

6. Invest in marketing

Marketing is an essential part of exporting, and you should allocate a significant portion of your budget to it. This includes both online and offline marketing, as well as market research.

7. Create a great website

Your website is often the first point of contact between you and your customers, so it’s important to make sure it’s up to scratch. This includes having clear and concise copy, as well as high-quality visuals.

8. Make the most of social media

Social media is a powerful tool that can help you reach a wider audience. Make sure you’re utilising all of the major platforms, and that you’re regularly posting engaging content.

9. Stay up to date with market trends

The export market is constantly changing, so it’s important to stay up to date with the latest trends. This includes keeping an eye on your competitors, as well as the overall market.

10. Be patient

Exporting can be a long and difficult journey, so it’s important to be patient. Rome wasn’t built in a day, and neither is a successful export business.